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Newgen Executive Perspective

Partnerships for Accelerated Publishing

Go from transactional outsourcing to meaningful outcomes

In today’s complex business world, driven by cost-centricity above all else, we at Newgen explore what drives accelerated performance and fulfilling partnerships when working with leading publishers across disciplines and sectors.

No Cookie-Cutter Approach

With over 27 years in the publishing business, one thing we can vouch for is that there is no cookie-cutter approach to managing publishing partnerships. Every business faces unique challenges and has distinct needs that publishers bring to us.

Beyond Cost: Harmonizing Practices and Investments

While cost is often the deciding factor in clinching deals, succeeding in today’s complex business world requires harmonizing numerous management practices and investments as part of a dynamic system. The rewards for getting everything right are substantial. At Newgen, we aim to elevate partnerships to a level where we share both the risks and rewards. Our value proposition extends far beyond cost, focusing on three critical aspects of managing a partnership:

Shared Aligned Vision and Goals

At the start of any partnership, we ensure alignment with a client’s vision and goals. Based on these goals, we create effective operating models that are not merely transactional but transformational to the business.

Innovation and Improved Offerings

We continually innovate our technology, tools, processes, and even team dynamics to suit business requirements and create long-term value. Advanced technologies are crucial for future operations, but true transformation always involves harmony between people and technology. We implement efficient processes throughout the business to achieve desired results.

Focus on Producing Quality Content

At Newgen, producing quality content is our utmost priority. To access the best resources suited to a client’s requirements, we strategically offshore and onshore resources.

Managed Services vs. Transactional Outsourcing

We view managed services as entirely different from transactional outsourcing, with services that are tech-enabled and strategically led. Our approach has helped leading publishers transform their business operations while optimizing costs. By adhering to these principles, we have successfully turned around the business for one of the world’s leading legal publishers, a mid-sized academic publisher, and a start-up educational publisher.

Adapting to Constant Change

In a world of constant flux, our advice to publishers is that transformation alone is not enough; flexible models that continually evolve to meet business goals and manage change are crucial. Publishers should move away from reactive procurement and billing per page, article, or hour, toward partnerships focused on building and realizing revenue together. Emphasis should be on predictable costs, meaningful outcomes, operational excellence, a superior client experience, and any-shore delivery.

To know more about how we manage publishing businesses, get in touch with Jo Bottrill at jo@newgen.co


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